TRUE BRAND
Client
True Global
Services
Brand Identity, Comms, Content, Design, Animation
Year
2021
True is a specialist retail private equity firm that really doesn’t like the term ‘private equity’. A qualified B Corp, their approach is to build businesses better — putting people and planet before profit.
Working with a small team of 2 other designers, we created a brand that stood apart from other businesses in the growth and private equity space — one that was human, friendly and represented the people that work there.
I got the opportunity to work on the rebrand throughout the whole process, contributing to most aspects of the brand style, while also working to develop how the brand lived in a motion space. Our relationship continued far beyond the rebrand and every time we use it in new fun ways we couldn’t be prouder of how it turned out.
before
after
Guidelines
As a team we created a comprehensive set of digital guidelines to accompany the brand system, complete with full presentation templates and a social media starting kit to get their creativity flowing!
Merchandise
To accompamy True’s new HQ in Victoria, London. We created a whole suite of ephemera to ensure the building was true inside and out. The style translated beautifully and I think we were all jealous we couldn’t be on the receiving end.
